Buy-Ology ; How Everything We Believe About Why We Buy Is Wrong Buy-Ology ; How Everything We Believe About Why We Buy Is Wrong
Buy-Ology ; How Everything We Believe About Why We Buy Is Wrong Buy-Ology ; How Everything We Believe About Why We Buy Is Wrong

Anglais Buy-Ology ; How Everything We Believe About Why We Buy Is Wrong (édition en anglais)

À propos

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

Rayons : Entreprise, économie & droit > Sciences économiques

  • EAN

    9781847940131

  • Disponibilité

    Disponible

  • Nombre de pages

    240 Pages

  • Longueur

    20 cm

  • Largeur

    13 cm

  • Épaisseur

    2 cm

  • Poids

    179 g

  • Distributeur

    Olf

  • Support principal

    Poche

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