Brandwashed Brandwashed
Brandwashed Brandwashed

Brandwashed

À propos

Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dreams.

  • EAN

    9780307956323

  • Disponibilité

    Disponible

  • Longueur

    24 cm

  • Largeur

    16 cm

  • Poids

    380 g

  • Distributeur

    Olf

  • Support principal

    Grand format

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