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Concours / Examens supérieur
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Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dream...
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Offers a diagnosis of the country's economic ills and argues that Americans can restore the virtues of fairness, honesty, and foresight as the foundations of national prosperity. ...
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