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Buy-Ology ; How Everything We Believe About Why We Buy Is Wrong
Martin Lindstrom
- Random house uk
- 29 Octobre 2008
- 9781847940124
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. ...
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